Veronica Smith

2024 Guide to Decoration Techniques

At Outdoor Cap, we’re committed to delivering the most innovative and effective cap decoration techniques. Our Headwear Experts have put together this guide to help you choose the best decoration options for your needs—whether for promotional items or team sports. 

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Autumn/Winter 2024 Headwear Trend Guide: Function at the Forefront

As we transition into the cooler months, the headwear market is embracing a blend of bold new styles and refined classics. At Outdoor Cap, our team has meticulously researched the latest trends, ensuring that you have the insights needed to stay ahead in this evolving landscape. 

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Outdoor Cap Named Greatest Companies to Work For by PPAI

Outdoor Cap is proud to be recognized once again as one of the Greatest Companies to Work For by PPAI.  

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Outdoor Cap Welcomes Tom Arens as New Head of Technology

Outdoor Cap announces the addition of Tom Arens as the new Head of Technology. With over 15 years of experience leading IT and Analytics teams across various industries, Arens brings a wealth of knowledge and a fresh perspective to our growing team. 

Arens’ career spans Fortune 100 companies and tech startups, where he has demonstrated his expertise in developing and managing high-performing IT teams. His previous roles include managing the Environmental Analytics program at Tyson Foods, leading Technology and Analytics teams at Acorn: The Influence Company, and serving as CIO at ARcare.  


A native of Arkansas, Arens is also deeply committed to his community. He dedicates his time to organizing clean-up efforts in state parks and national forests and serves on the board of the Keep Arkansas Beautiful Foundation 
"I am thrilled to join Outdoor Cap and contribute to a company that is not only a leader in headwear but also deeply invested in its community and the environment," said Arens.  

In his new role, Arens focuses on fostering collaboration and innovation to drive successful projects and improve company performance. 

Outdoor Cap Announces Kim Jones as the New Head of Manufacturing

Outdoor Cap announces the appointment of Kim Jones as the new Head of Manufacturing. With over 20 years of experience in the manufacturing industry and a rich background working with major retail brands like Nike, New Balance, and Fanatics, Jones brings a wealth of knowledge and a fresh perspective to the team.

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Outdoor Cap Announces Eddie Benford as the new Head of Product

Outdoor Cap is pleased to announce the appointment of Eddie Benford as the new Head of Product. With over 20 years of experience as a Global Sourcing Executive, Benford brings a wealth of leadership experience designing and executing effective sourcing, product development, and manufacturing strategies. 

Benford has a deep international background, having worked with Nike for 15 years, in which he managed Nike's Taipei, Taiwan apparel office for 3 years, Sears, Trimera Group and Strider Sports International, leading Sourcing and International Business Development. With a proven track record of establishing quality relationships, achieving significant cost savings, and maintaining a focus on product development and quality, Benford is poised to contribute significantly to Outdoor Cap’s success. 


When asked about the most important element of his role, Benford emphasized the importance of people. He believes in developing their skills to become future leaders and key contributors to the long-term growth and success of Outdoor Cap. 


Benford’s expertise and innovative outlook will enhance our leadership in headwear, aligning with our core values and driving continuous improvement and high-quality solutions. 

Outdoor Cap Named to ASI Top 40, Third Year in a Row

At ASI Chicago's 59th Annual Counselor Awards banquet, Outdoor Cap joined the Counselor Top 40 Supplier for the third year in a row. The banquet on July 26 was attended by our Head of Sales, Promotional Products, Jamie Jeter and our Director of Strategic Accounts, Jenny Straub. 

"Being recognized as a Top 40 Supplier in our industry is always a huge honor," said Jamie Jeter, Head of Sales for Promotional Products.  

2024 is Outdoor Cap's third year in a row on ASI's Top 40 Suppliers list. With a focus on customer service enhancements, new domestic decoration techniques, and providing high-quality on-trend headwear; Outdoor Cap is positioning itself as the number one choice for headwear needs in the promotional products industry and beyond. 

View all the Counselor Award winners as well as the full list of ASI Top 40 Suppliers and Top 40 Distributors. 

Grab Your Customers with the Glitter Mesh Back: OCGLTR

The Glitter Mesh Back Cap (OCGLTR) is making waves in the headwear world. With its sparkle-inspired colors, this cap is perfect for a variety of markets. Let's dive into why this small/ladies fit cap should be the next addition to your inventory. 

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New Catalog: The Promotional & OC Sports Headwear Collection

For the first time, we've combined our promotional products and team sports caps into one comprehensive catalog. Explore fresh styles, decoration techniques, and updated programs, offering unparalleled customization. Plus, don't miss our revamped patch collection with vibrant colors and designs. 

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Outdoor Cap Welcomes Lisa Johnston as Head of Sales, Mass & Mid-Tier

Outdoor Cap is pleased to announce the appointment of Lisa Johnston as the Head of Sales, Mass & Mid-Tier. With a passion for outdoor adventures and a dedication to community involvement, Johnston brings a wealth of experience and leadership to the team.

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