The Influence of Headwear
Headwear offers social proof with a 5-star review.
Caps are so visible that the wearer really considers them a part of their identity.
Great headwear has an exclusivity factor that further drives brand perception.
The Value of Headwear
69% of Consumers Own a Promo Cap
1 Cap Averages Over 3,400 Unique Impressions
33% of Men Wear Their Cap Weekly or More Often
85% of People Remember the Advertiser Who Gave the Cap
Why do people buy caps?
Style, Attractiveness and Design
Price to Value Relationship
Perfect Fit
Color and Pattern
Brand and Quality
Utility and Function
Secondary Features
Elements of a Cap
Noteworthy Cap Shapes
Standard Crown Build
One Front Panel
Two Front Panels
Noteworthy Cap Shapes
Crown Stiffness
Buckram or Fabric Behind Front Panel(s)
No Backing Behind Front Panel(s)
Noteworthy Cap Shapes
Crown Height
It has a structured, steep profile and is typically featured with a flat visor.
The traditional "baseball cap" shape, it is usually structured, but has a slightly lower profile.
It has premium buckram and rounded upper panels that contour to rest securely on the head and is featured with a slightly pre-curved visor.
It is slightly less slanted and more shallow than the Pro Mid, but can be structured or unstructured.
It is either unstructured or lightly structured to lie closely to the head and is paired with a pre-curved visor.
Popular Closures and Fit
Standard Adjustable
Gives the look and feel of a fitted cap, with a flexible sweatband for added comfort and versatility.
All the same benefits as ProFlex, except with an adjustable closure.
Decoration Programs
Domestic Decoration
Stock headwear options and simple but proven branding decoration options like embroidery and patches make this low minimum, quick-turn program a great way to get headwear into your business.
Decoration Programs
Overseas Creative
When you have longer lead times available, the possibilities are endless.Build a one of a kind cap with lots of trending design techniques, fabrics, and colors to meet your needs.