Everyone loves hats! But have you ever wondered what goes into making a high quality cap or why they are a great tool for brand awareness? Let’s dive right in and tell you everything you need to know to build the perfect cap for your brand or organization.
Custom Straw
The Influence of Headwear
Headwear offers social proof with a 5-star review.
Caps are so visible that the wearer really considers them a part of their identity.
Great headwear has an exclusivity factor that further drives brand perception.
REDLBL110 Grey
The Value of Headwear
69% of Consumers Own a Promo Cap
1 Cap Averages Over 3,400 Unique Impressions
33% of Men Wear Their Cap Weekly or More Often
85% of People Remember the Advertiser Who Gave the Cap
Why do people buy caps?
Style, Attractiveness and Design
Price to Value Relationship
Perfect Fit
Color and Pattern
Brand and Quality
Utility and Function
Secondary Features
OC771 LN Heathered Grey/White
Elements of a Cap
The nuts and bolts of a hat. Keep these terms in mind as you consider what your perfect cap might look like. (featuring Overseas Creative caps)
Noteworthy Cap Shapes
Standard Crown Build
5 and 6 panel caps are the most prominent crown compositions in the market, and they can come in a variety of styles.
5 Panel Crown One Front Panel (showing OC571 Slate/Charcoal/Rust)
6 Panel Crown Two Front Panels (showing OC803 Royal)
Noteworthy Cap Shapes
Crown Stiffness
Crown structure decides whether or not a cap will have a stiff, shaped exterior, or a relaxed, soft feel.
Structured Crown Buckram or Fabric Behind Front Panel(s) (showing OC771 Slate/Grey/Navy)
Unstructured Crown No Backing Behind Front Panel(s) (showing FWT-130 Light Sage/Putty)
Noteworthy Cap Shapes
Crown Height
Pro High It has a structured, steep profile and is typically featured with a flat visor.
Pro Mid The traditional "baseball cap" shape, it is usually structured, but has a slightly lower profile.
Pro Round It has premium buckram and rounded upper panels that contour to rest securely on the head and is featured with a slightly pre-curved visor.
Mid to Low It is slightly less slanted and more shallow than the Pro Mid, but can be structured or unstructured.
Low It is either unstructured or lightly structured to lie closely to the head and is paired with a pre-curved visor.
Popular Closures and Fit
Standard Adjustable
ProFlex Gives the look and feel of a fitted cap, with a flexible sweatband for added comfort and versatility. (showing TGS1930X Graphite/Navy)
ProFlex Adjustable All the same benefits as ProFlex, except with an adjustable closure. (showing RGR-360M Charcoal/Black)
Decoration Programs
Domestic Decoration
Stock headwear options and simple but proven branding decoration options like embroidery and patches make this low minimum, quick-turn program a great way to get headwear into your business. (featuring OC771P Stone/Black/Red Plaid)
Decoration Programs
Overseas Creative
When you have longer lead times available, the possibilities are endless.Build a one of a kind cap with lots of trending design techniques, fabrics, and colors to meet your needs.
