When it comes to promo products, you know that it all comes down to the value added to what you do. It’s a little harder to measure impressions on a physical item than it is for digital ads. Still, ASI’s study shows that one hat generates about 3,136 impressions in its estimated lifetime of 7 months with its wearer (and we’ve found some people keep their hats for up to 4 years).
The Influence of Promo Products: The Value of Headwear (Updated)
- By Emily Potter
- Apr 2, 2023