Ben Roberts

Andi Pratt Joins Outdoor Cap's Executive Team as Head of Commerce

We are excited to announce that Andi Pratt has joined Outdoor Cap Company's executive team as our Head of Commerce. Andi brings over 19 years of CPG and Retail sales and marketing leadership experience to Outdoor Cap. Her experience includes time at companies large and small with household names like Nestle, Coca Cola, and Oak Ridge Winery. Andi will focus on driving Outdoor Cap's overall omni-channel commerce strategy across each business channel in Retail, Team Sports, Promotional Products, Golf, and all B2B and B2C businesses that are part of the Outdoor Cap family.

Read more

Outdoor Cap Joins ASI's Exclusive Top 40 Supplier List

At ASI Chicago's 57th Annual Counselor Awards banquet on July 20th, Outdoor Cap officially joined the Counselor Top 40 Supplier list in position 28. With thousands of suppliers in the Promotional Products industry, this recognition shows over 25,000 distributors that Outdoor Cap is the largest pure play cap company in the business.

Read more

Outdoor Cap Taps Jermaine Oldham to Accelerate Digital Transformation

Outdoor Cap, one of the world's largest providers of headwear, has enlisted Jermaine Oldham to lead technology and transformation efforts as the new Head of Technology for the company. Jermaine joins Outdoor Cap to provide executive technology leadership and enable accelerated growth for each of its businesses in Retail, Team Sports, and Promotional Products. Building on over 20 years of technology experience, Jermaine will focus on Outdoor Cap's continuing digital transformation and systems integrations.

Read more

2022 New Stock Headwear Styles

Heading into 2022, the headwear experts here at Outdoor Cap are continuing to expand and improve our headwear selection. Being one of the largest companies building headwear today, we are committed to give our customers a wide range of high quality caps to select from. We give customers the best hat possible to match and fit their logo so they can wear their brand proudly while being comfortable and stylish. The hat experts at Outdoor Cap consider each and every hat made here a piece of art. Our research and development team works hard to make sure each piece of art is up to date with today and tomorrow's trends. Headwear preferences can change drastically through time, but the need for a high quality, well-fitting cap remains year in and year out.

As we begin the new year, we have twelve new stock styles our customers can chose from. The new OC771PF and the new OC504 are great styles to wear while being active as they are equipped with a wicking sweatband and are both made with a resilient polyester fabric. We have also added two new camo patterned styles with an American flag theme. Three of the twelve new styles are knits that are ideal to wear during the cold winter months. These styles that can keep your head and ears warm on a chilly day are the OC806, OC807, and the OC808. We also have added the OC902, which is an unstructured hat with a heavy washed patch. It allows you to have the relaxed cap feel with a turn-key embroidered patch look from a stock item. Our selection for lady caps has also grown by adding the OC770L. This cap based off of the OC770 is a great low profiled trucker cap for women. With structured mesh back caps now a mainstay in the headwear business, we have added some great styles that include the HPD-615M, the OC571, and the OC771P to our collection. 

Read more

Outdoor Cap Company Announces Promotion of Jeanelle Harris as President

BENTONVILLE, Ar., January 25, 2021— Outdoor Cap today announced that it has promoted current Chief Sales Officer, Jeanelle Harris, MBA, to the position of President, Outdoor Cap Company effective immediately. She succeeds Jim Haworth who announced his upcoming departure from Outdoor Cap to act as Executive Chairman to NOW Diagnostics, a leader in innovative health testing.

Mrs. Harris has served in multiple leadership roles throughout her 17-year career in the consumer products industry, having joined Outdoor Cap in 2019 as the Senior Vice President of Retail Sales, before being named Chief Sales Officer in 2021. Prior to joining Outdoor Cap, Mrs. Harris spent 14 years at Olivet International where she was an Executive Vice President overseeing Sales and Operations and President of its sustainable subsidiary, Ecotech. In her time at Outdoor Cap, she has been responsible for the successful restructuring of the Sales, Supply Chain, and Customer Success departments, reorganizing them to accelerate sales, promote collaboration and prioritize the customer experience.

“Outdoor Cap is extremely fortunate to have had someone of Jeanelle’ s capacity and expertise within our organization prepared to take on this role. I know she looks forward to getting started, and I am excited for the energy and vision she will bring to the total organization.” said Outdoor Cap Founder and current Chairman Paul Mahan in an announcement to employees earlier today.

“I’m proud of the way Outdoor Cap and the team here have responded to the challenges of the past couple years and thrived under unprecedented circumstances that came our way during my time here.” Said outgoing CEO Jim Haworth. “Jeanelle has proven herself to be an incredible asset to Outdoor Cap and I look forward to seeing where she leads this organization in the coming years.”

“I am humbled by the opportunity to walk alongside the Outdoor Cap teams as we lead forward based on a strong foundation set by Mr. Mahan and a trajectory of growth set in motion by Jim Haworth. I’m excited and grateful for the opportunity to serve our customers in this elevated capacity.” Mrs. Harris stated.

Mr. Mahan added, “I am thankful for Jim’s contributions to Outdoor Cap. He has been instrumental to expansion during his tenure, helped steady our company through a very difficult time in the world, and for that I will always be grateful. I wish him the best in his future endeavors, professionally and personally."

About Jeanelle Harris, MBA
Jeanelle Harris, MBA, graduated from the University of Arkansas and John Brown University and is an accomplished consumer products sales and logistics professional with multiple leadership roles at major hard and soft goods manufacturers including Olivet International and Outdoor Cap Company. Jeanelle is an Arkansas native and lives on a family farm with her husband and four children. Learn more or connect with Jeanelle on Linkedin at

About Jim Haworth
Jim Haworth is a long-time executive leader with 30 years of experience across a range of industries and businesses including Conn’s, Professional Bull Riders, Sears, Lotus, and Walmart. Jim and his wife live in eastern Oklahoma at their Willow Springs Ranch.

About Paul Mahan
Paul Mahan is the founder and chairman of Outdoor Cap Company. Mr. Mahan has been a fixture in the headwear space for over 45 years and is well known for his steadfast leadership over the decades as well as developing a culture of philanthropy and service.

About Outdoor Cap
Outdoor Cap Company, Inc. has serviced the needs of the headwear industry for 45 years. Established in 1977, has grown to over 400 employees and services over 14,000 business customers across multiple channels of distribution in the Retail, Team, and Promotional Products markets. Long established as one of the largest and most respected headwear suppliers in the United States, Outdoor Cap combines work ethic and integrity with innovative resources and processes. Corporate offices are based in Bentonville, Arkansas with distribution centers and sales representatives across the United States.

Media Contact: Ben Roberts, (479)464-1116,

Outdoor Cap Home Page:

Read more

Protecting the Future of the Great Outdoors

At Outdoor Cap the outdoors isn’t just in our name, it’s part of our cultural DNA. Among our employees are outdoor enthusiasts of every kind: hikers, climbers, fishers, mountain bikers, trail runners, hunters, campers, birdwatchers, and kayakers. Whatever the outdoor activity you are sure to find someone who enjoys it at Outdoor Cap. We love the outdoors and know when customers are shopping for outdoor apparel it is because, like us, they love the outdoors as well. Out of our deep love and appreciation of the outdoors flows a commitment to preserving and maintaining the natural world around us – both for today and for generations to come. We are passionate about leaving things better than we found them as evidenced by our commitment to conservation.

Read more

A Dream Fulfilled' Youth Game Great Lead-In to 'Field of Dreams' Game Between White Sox and Yankees

Dyersville, Iowa: The highly publicized MLB "Field of Dreams" game between the New York Yankees and Chicago White Sox has been some six years in the making. Located at the "Field of Dreams" in Dyersville, Iowa, the game was delayed from August of 2020 to August 12th, 2021.

The day before on August 11th, two youth organizations affiliated with MLB got to enjoy their own dream experience

Read more

No Social Dilemma Here: Promo Headwear Offers the Value of Deep Endorsement

See bottom of post for a great social media pack!

The Social Dilemma Creates an Advertising Conundrum

Many of you may have seen the recent documentary, “The Social Dilemma,” a scary look at how some aspects of social media are damaging to society. It polarizes our news and our views. There are several similar films and media including “The Great Hack,” “Agents of Chaos,” “Black Mirror,” and others. All of these are trying to make sense of this social experiment we’ve stumbled upon called social media. If you have Gen-Z or Millennial children you have probably struggled with things like cyber bullying, screen time, social addiction, and inappropriate content much of your kids’ lives. You and many Americans may be thinking, maybe these networks aren’t all roses. And many of your customers are likely reconsidering where they put their ad dollars. I am here to share the most effective place for them to go.

Read more