Promotional Products Work! Week is an annual event sponsored by Promotional Products Association International (PPAI). The purpose is to create awareness around the effectiveness of promotional products used as advertising tools. This year, the celebration will take place May 23rd through 27th.

 At Outdoor Cap, we invite you to celebrate by showing or telling us how you’re planning to highlight headwear this Promotional Products Work! Week. If we like your idea, we’ll help you fund it!


  • Host a Coffee & Caps breakfast or a Hats & Hotdogs luncheon. Invite your customers and the media to learn all about headwear in the promotional products industry.
  • Crowd source photos of your customers with their hats and use them to create a mosaic to use online.
  • Donate your old sample caps to a local charity or homeless shelter.
  • Use our #hatswork video anywhere and everywhere!

To Enter:

  1. Upload an image, sketch or photo of your #hatswork promotion idea.
  2. Give us a brief description of how you plan to highlight headwear this Promotional Products Work! Week.

The participant with the best headwear proposal will receive $500 to offset the cost of promotion. The winner will be contacted via email on May 23rd and showcased on hatswork!