2023 Spring Market Guide

We've released the Spring 2023 Market Guide available for download for you and your customers! Here is a breakdown of what you will find in the guide


Key Trending Colors 

Digital Lavender is a light violet shade that evokes cheerfulness and calmness. This color has a growing presence across pop culture, appealing to a wide audience.

Luscious Red is a bold and powerful hue that works well as an accent or singular color.

Sundial is a workwear adjacent staple with versatility that makes it great for a wide range of applications. 

Tranquil Blue's mid-level hue that gives us a hint of nostalgia with a blast of futuristic and outdoor sky tones. 

Verdigris is a saturated blue-green that makes it perfect for your watersports wear, pattern accents on any neutral, or as a standalone hue.

The rest of the seasonal colors are bright and springy and span across the key colors nicely. In our long-term colors, maroon, olive, and navy all stick around with our other staple neutrals. 

Workwear Inspired

  • Rugged Materials
  • Earth tones
  • Quilting
  • Patches 

Across industries, workwear trends are prominent in popular brands. Browns, greens, and grays are taking the market by storm as the neutrals make for easy outfit pairing and look stylish in outdoor settings, while the materials are proving to stand up to any activity.

Water Sports 

  • Direct Embroidery
  • Ropes
  • Custom Illustrations
  • Performance Fabric
  • Camouflage

Camo? On the water? Yep. While some patterns are fashion camo or digitally developed camo highlighting any type of shape you can imagine, natural camos are present as well. Another popular trend we all saw coming is the visor rope. Custom illustration is preferred to stand out and be different, but performance fabrics are essential. Fishing, boating, or kayaking - the standards are high.

Vintage Heritage 

  • Patterns
  • Ropes
  • Americana
  • 5-Panels
  • Vibrant Colors

Visor ropes are popular for the vintage heritage scene, seen across all industries of promo products. This style hits many audiences and gives everyone the nostalgic opportunity to play with trending colors and designs. 


Download the guide!

Outdoor Cap is here for you with insight into market trends, an understanding of sales, and strong sourcing partnerships. With over 45 years of experience, Outdoor Cap is committed to meeting all your headwear needs.

Stay tuned for more news and resources from The Headwear Experts.  And check out other resources we have to offer.